Public relations is the art of storytelling. Before the internet, before television and radio, and before magazines, newspapers and books, there was storytelling.

Even today in the age of rapid-fire media, nothing attracts more attention than a good story.

Stories connect us to the world around us and help us make sense of important information and lessons.

Effective public relations is rooted in telling engaging, interesting stories about your company. The better the story, the better the results.

If you only remember one thing about public relations, please remember this ; there is always a story to tell.

The best stories find a way into our hearts and minds. They cause us to feel deeply and to feel deeply connected.

Are you a doctor or a hospital? Share a heartwarming story about patients that come to you for help and how you have changed or even saved their lives.

Selling a product? Share stories about how your product has helped people live better lives.

Take the time to understand your customers and discover the stories that will make them respond positively to your business.

Tell those stories, and you will earn their business.

Publish every press release and article on your website and use the publicity to drive more leads to your business.

Consistent, well-written, persuasive public relations will deliver more results for less than paid advertising.

Hiring a professional public relations firm is one of the best marketing investments your company will ever make.

Public relations is focused on developing relationships with our customers through the media.

Perhaps it's an article in your local newspaper, a business trade magazine or online site,

or maybe a radio interview or some television coverage of your business.

By helping customers understand more about who we are and what we do, we help them relate to us in a deeper, more personal way.

The goal of public relations is to generate credibility and confidence.

Public relations can be as simple as a customer testimonial on your website, a positive comment on your Facebook page,

or a well-written press release that is distributed to local, national, and international media vehicles.