Most men don't want to be fashionable, they just want to basically not look like idiots.

Uniqlo is this great fashion brand out of Japan that 's going crazy in the US right now.

Men tend to be mission shoppers, they go into the store and they know exactly what they want,

they want the same shirt in a bunch of different colors and when men go to Uniqlo,

that 's going to be easy, the store is very organized, they don't have to worry about fashion.

Well, from personal experience watching my boyfriend shop there, it seems that they like going to pieces

that they know will look good on them and that they know are cheap and affordable.

Additionally, people want good value and their price point is excellent.

A lot of men have anxiety when they go into a store because they're worried that

they 're not going to be able to find something that looks right.

If you 've ever shopped with a guy, you know they first look lost,

and if they know the one thing that they like, they gravitate towards that and just get that.

So, when you go to Uniqlo, you don't have to worry about buying something that's unfashionable

or that's out of your comfort zone.

When you go to Uniqlo, you can just buy basics and men love that.

So if a guy knows that one fits him really well, he 'll say, " Cool, I can get that in red, blue, green, etc. "