When you think of Koch Industries, you probably think of all their products

or the millions of corporate dollars spent for GOP candidates.

But now the company is hoping to change your mind.

We believe it's time, time to remove the barriers,

to end the divide, to replace winner take all with a system where we all can win.

That video is part of a campaign called, " In the Divide ".

It was launched by the company on Friday and calls for Americans to put aside partisan politics.

The campaign also vows the company will be putting more money and effort

into enacting public policy and social change.

Charles Koch told USA Today, " Let's stop attacking people we disagree with,

and trying to silence them.

Let's instead try to find common ground and learn from each other, so we can innovate.

The campaign hits on issues like how the criminal justice system is rigged,

and disproportionately impacts the poor and how government regulation

hinders business growth.

Though the campaign may seem to be a strange fit for the conservative billionaires,

the shift has been coming for a little while.

Koch officials recently got rid of an oppo research unit

created to gather information about liberal groups and Democratic candidates.

And the Koch brothers have been arguing for criminal justice reform for years,

secretly pumping millions into campaigns to fix the system

and teaming up with members of the right and the left who think it's broken.

Though critics are sure to say this is all a business strategy,

the company has already made changes to its own policies to reflect the campaign.

For instance, it stopped asking potential employees about their criminal history on applications.