Time for a quick quiz.

As an experiment, I once dropped over 200 wallets all across a major city.

The wallets had almost exactly the same contents, but contained either a photo of a cute puppy, a smiling baby, a happy looking family, or a more mature couple.

The question is, " Which of the photos encouraged most people to return the wallet?"

You have five seconds to make your decision.

The correct answer, with an amazing 88 % return rate, was the cute baby.

Maybe the photo elicited a sense of responsibility or just put people in a good mood.

Either way, if you want to increase the chances of getting your wallet or purse returned, pop a picture of a baby inside.