Science of Persuasion

Video details

Researchers have been studying the factors that influence us to say, " yes " to the requests of others for over 60 years,
and there can be no doubt that there's a science to how we are persuaded and a lot of this science is surprising.
When making a decision it would be nice to think that people consider all the available information in order to guide their thinking.
But the reality is very often different.
In the increasingly overloaded lives we lead, more than ever we need shortcuts or rules of thumb to guide our decision making.
My own research has identified just six of these shortcuts as universals that guide human behavior.
They are ; reciprocity, scarcity, authority, consistency, liking and consensus.
Understanding these shortcuts and employing them in an ethical manner can significantly increase the chances
that someone will be persuaded by your request.

Researchers have been studying the factors that influence us to say, " yes " to the requests of others for over 60 years,
for
the
that
to
have
of
studying
over
yes
say
been
us
others
years
Researchers
factors
influence
requests
and there can be no doubt that there's a science to how we are persuaded and a lot of this science is surprising.
is
and
are
be
a
that
to
can
we
of
this
science
how
no
there
there's
lot
doubt
surprising
persuaded
When making a decision it would be nice to think that people consider all the available information in order to guide their thinking.
be
a
the
that
to
all
it
nice
think
When
would
people
making
their
guide
thinking
information
available
in order to
consider
decision
But the reality is very often different.
is
the
very
But
different
often
reality
In the increasingly overloaded lives we lead, more than ever we need shortcuts or rules of thumb to guide our decision making.
the
to
more
we
our
need
of
or
In
ever
lives
guide
than
rules
lead
thumb
increasingly
overloaded
shortcuts
decision making
My own research has identified just six of these shortcuts as universals that guide human behavior.
My
that
of
has
six
just
as
own
these
guide
human
research
behavior
identified
shortcuts
universals
They are ; reciprocity, scarcity, authority, consistency, liking and consensus.
and
are
They
scarcity
consistency
liking
authority
consensus
reciprocity
Understanding these shortcuts and employing them in an ethical manner can significantly increase the chances
and
in
the
can
an
them
these
increase
chances
significantly
manner
Understanding
employing
ethical
shortcuts
that someone will be persuaded by your request.
be
your
that
will
by
someone
request
persuaded