Don't ask how they pull the ripcord, they're skydiving cats.

I believe I can fly.

I believe I can touch the sky.

A Swedish insurance company... asked its customers to suggest web ads.

I think about it every night and day.

Eva, who insures her cat with the company called Folksam, suggested skydiving cats spelling out her name,

putting it to R. Kelly 's song was the cat's pajamas.

I believe I can soar.

The high five midair should have been the tip-off but some pet lovers were upset.

" This is not funny or cute."

" It is cruel."

" That's disturbing, wrong on so many levels."

But they're wrong, says the company 's marketing director.

" I can reassure all of the cat lovers that the cats have not been skydiving for real."

A total of five cats starred in the commercial.

They never left the studio.

People were shot skydiving, then replaced with cats through the magic of green screen.